Category: Digital Customer, Digital Data
Sector: Pharmaceutical Company
Client: GSK Consumer Healthcare
GlaxoSmithKline Consumer Healthcare (GSK), pharmaceutical global company, has developed along with Kabel a digital platform that provides in a precise and personalize way the metrics that represent the strategic indicators of the company to its employees and collaborators. This platform allows the power of sales to know in detail all the updated company information with regard to improve its service in the pharmacies.
- To share company data with the employees so they can focus their efforts in the established company objectives.
- To get the updated clients information.
- To know the behaviour and tendencies to act in an estrategic level.
- Development of a platform based on Microsoft Power BI.
- Construction of the Balance Dashboard over Prometheus
- The platform has been provided with self-service capacities in the presentation and analysis of the data (Self Service BI)
- Improvement in the effectiveness and efficiency of the visits to the pharmacies.
- The new platform allows the company management to analyze tendencies and behaviors to act at a strategic level.
- Decision making is now decentralize, which encourages the necessary agility to confront in a better position the digital transformation of the pharmaceutical sector.
- It provides with a new actionable vision of the different dimensions of the company: finance, brand and client.